Back in February during London Fashion Week I went to see the Autumn/Winter 18 collection presentation for London based womenswear brand Tata Naka and just simply fell in love with their beautiful bold prints. Being an art enthusiast I love the way this brand fuses their love for art with fashion. The brand is designed by identical twins, Tamara and Natasha Surguladze who were born in Tbilisi, Georgia. Interestingly enough Tata and Naka were their childhood nicknames but many friends were unable to tell them apart and they became collectively referred to as Tata-Naka.
They both moved to London in 1996 to study at Central St Martins and in 2000 their graduation collection was immediately snapped up by Barneys New York.
Their A/W 18 collection is an eclectic collection which features references to the famous floral Russian shawls of Pavlovo Pasad, dating back to the 1800s, as well as the accordion pleated sleeves of traditional dance costumes of Szek.
Motifs typically from Georgian Kilims of the 1920s and 1930s are also seen running through the collection in the form of figurative prints portraying the images of traditional Red Army officers on horseback, two lions or deer.
Russian shawls are used as an interpretation of the term ‘flowers on your shoulders’, and padded features can be seen on classic double-breasted coats, jackets and bombers, giving the collection a modern twist.
Their PRE FALL collection features polka dot cotton pieces mixed with tulle frills and decorated with multiple trims as well as shapes taking inspiration from traditional Columbian and Seminole costumes.
The inspiration around 1920’s Georgian literature is very visible within the AW18 collection, the image of two animals represents love and two animals with a life tree in the middle is the symbol of happiness.
The twin duo describes the Tata-Naka woman as ‘Someone who likes to have fun with dressing up, someone who is not afraid to express themselves and someone who is daring and adventurous.’ Brand ambassadors include Cameron Diaz, Mina Suvari, Freida Pinto and Sarah Jessica Parker. Their pieces which regularly appeared on Sex in the City were also worn by Sarah Jessica Parker on the cover of the show’s official book.
To find out more visit www.tatanaka.com